Adam Mitcheson

Adam Mitcheson is the CEO and Co-Founder of the people success platform, My2be.

My2be helps companies engage and develop their teams, remotely and at scale with their intelligent platform; for Freshwalks, we use it to link up our wider community – enabling attendees to publicise their services and search our closed network by services and skills. 

However, the passion for linking up communities doesn’t stop in the office, as Adam is no stranger to sharing golden insight with his connection in the hills. If you’d like to get to know Adam better, check out his profile here.

Tell us about your first Freshwalks.

I think it was Kinder Edges…

I was introduced by Chris Marsh and will be forever grateful for that. I actually spent most of the time talking and laughing with Andy Fleet about Man United (something that still happens whenever we are on a walk together!)

How many have you attended?

I’ve lost count, to be honest but try to go at least once a month.

Why do you come back?

The Community is incredible, so meeting with friends, new people, discussing business, whilst out in the hills is the perfect combination for a day outside of the office.

What’s your favourite route?

Most likely Kinder Scout. It’s the most dramatic view and landscape.

The something you always bring?

A bar of dairy milk, a flask of tea, and appropriate clothing!

Favourite Freshwalks memory?

Probably the weekend trips in the Lakes and Belfast. Both were absolutely sensational, and as the Lakes are probably my favourite place on earth, that was particularly special. The walks were tough, but everyone had an incredible time. Also, the sunrise walk was particularly special. The great thing about that was, myself, DP, and John Shinnick had scouted it a few weeks before and seeing everyone’s reaction to it was incredible.

How has Freshwalks helped your business?

We’ve had some incredible ad hoc advice, and also generated leads through genuine connections we’ve made. The real beauty of it is that no one on the walks is trying to sell. You get to know each other, learn about each other’s businesses and then it happens naturally over time.

Recommend three people you have met on Freshwalks.

I could easily list about 30 people instead of 3, from a variety of backgrounds, organisations and sectors. I’ll go with John Shinnick, Martin Murphy, and Helen Fleet, all exceptionally helpful, great company, and experts in their field.

How does Freshwalks challenge typical networking formats?

The barriers are down, and everyone is immediately on the same level. There’s little room for ego and, because it’s a full day rather than a quick event with name tags and impersonal introductions, you get to learn about the people a lot more. The community aspect is also outstanding. You’re welcomed instantly, and the more you attend the stronger that community aspect gets.

Freshwalks is a combination of exercise, networking, sharing knowledge and thinking time. How do you balance those components?

On a walk, you find time for all of these components. The balance of time is tricky for any business owner, or employee, but taking the time to attend a Freshwalks is always validated. You will meet new business contacts, get some exercise and some mental headspace.

Suggest one new place for us to go.

Scotland! Some of the most incredible landscapes in the world are north of the border, and I’m sure that with the local produce and whisky would go down well with everyone.

Sum up Freshwalks in three words.

Welcoming, Inspiring, Enjoyable.

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